LoveFilm's TV revolution as it launches preemptive strike on US rival

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    LoveFilm’s TV revolution as it launches preemptive strike on US rival<br /> By <br /> Updated: 22:00 BST, 6 January 2012 <br> <br>LoveFilm has launched a preemptive strike on its US rival Netflix, inking two major deals with the BBC and ITV.<br /><br><br>The deals come just days before the American interloper will make its first foray into the British market.

    Netflix is set to launch a service similar to LoveFilm’s across the UK and Ireland on Monday. <br /><br> Preemptive strike: LoveFilm customers will be able to web-stream TV favourites, including the back catalogue of Doctor Who and озвучка lostfilm онлайн Secret Diary of a Call Girl<br> <br>LoveFilm customers will be able to web-stream TV favourites, including the back catalogue of Doctor Who and Secret Diary of a Call Girl – starring Billie Piper, pictured, from the BBC and ITV ‘s vast archives.

    <br>  More… <br>LoveFilm chief executive Simon Calver said he was ‘thrilled’ to be bringing together the film subscription business with great British TV content.

    <br /><br><br>Netflix struck a similar deal with the BBC last month and are believed to be in talks with ITV for a similar deal. <br /><br><br>The arrival of Netflix will see British-born Lovefilm forced to compete on home soil in the lucrative streaming market for the first time.<br>

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